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Showing posts from April, 2020

Content Intelligence: definition and advantages

Content intelligence allows you to derive value from content, thanks to the support of artificial intelligence: here are its advantages The content intelligence is the use of artificial intelligence systems to get the most benefit from the digital content products. The potential of this discipline are many and guarantee companies to improve their content strategy, consequently expanding their brand awareness and conversions. ·          Content intelligence: what it is ·          The benefits of content intelligence ·          How to do Content Intelligence ·          Content intelligence: what it is Content intelligence is the discipline that allows you to concretely analyze the metrics and results of the contents that are published on the site and on social channels, consequently going to customize the funnels...

WhatsApp Business and SMS: how mobile advertising changes in 2020

The smartphone has become an increasingly cumbersome presence in the life of Italians. By now most people use a mobile device (mobile phone or tablet) to check e-mail, surf the net, send messages to friends and relatives, but also to buy products and "keep in touch" with brands and shops . If users use different devices to connect with brands, companies are certainly not looking and looking for new channels to advertise their products. It is no coincidence that more and more companies are using mobile advertising to launch campaigns, products and advertise their brand. Advertisements that also change shape, adapting to new formats and especially to the size of the devices used by users. B2c Strategy Mobile Observatory" has published the research "  The mobile ally of business ", a report that photographs the moment that is experiencing the world of e-commerce and mobile advertising in USA and all over the globe.. More and more people are buying fro...

Financial planning on excel for crisis indicators

A model of financial analysis and planning on excel allows to quantify the indicators of the business crisis and in particular the DSCR Financial planning on excel for crisis indicators The recent adoption of the Corporate Crisis Code has introduced alert indicators capable of signaling the existence of conditions of probable financial insolvency. The National Council of Chartered Accountants and Foreign Accountants has produced a document, which defines the structure of the indicators and the related threshold values. The chosen INDICATORS are the following: ·          Negative net assets; ·          Dscr (debt service coverage ratio); ·          Sustainability index of financial expenses; ·          Capital adequacy index; ·          Liquid return index of a...