WhatsApp Business and SMS: how mobile advertising changes in 2020


The smartphone has become an increasingly cumbersome presence in the life of Italians. By now most people use a mobile device (mobile phone or tablet) to check e-mail, surf the net, send messages to friends and relatives, but also to buy products and "keep in touch" with brands and shops . If users use different devices to connect with brands, companies are certainly not looking and looking for new channels to advertise their products.

It is no coincidence that more and more companies are using mobile advertising to launch campaigns, products and advertise their brand. Advertisements that also change shape, adapting to new formats and especially to the size of the devices used by users. B2c Strategy Mobile Observatory" has published the research " 

The mobile ally of business ", a report that photographs the moment that is experiencing the world of e-commerce and mobile advertising in USA and all over the globe..
More and more people are buying from mobile and using applications and tools to get in direct contact with companies. WhatsApp Business is gradually showing all its potential and thanks to the new functions, companies are starting to use it as a marketing lever. And even the much reviled SMS are still useful.

WhatsApp Business and SMS marketing, the numbers of success

The Politecnico di Milano report highlights two very interesting data: mobile commerce is worth 40% of B2c E-commerce revenues , while mobile advertising is worth 52% of Internet advertising. An obvious signal that smartphones and tablets are now becoming the first tool used by Italians to access the network.

Among the applications that are taking on an increasingly central role is WhatsApp Business . The app has been launched by WhatsApp for a couple of years now to make it a fundamental point in the customer care and digital marketing strategy of companies . For the moment WhatsApp Business is used only to send alerts to customers, but in the coming months the functionality will increase and it will be possible to sell the products directly. According to research by the Polytechnic of Milan, 42% of users have shown interest in interacting with the brand through the app.

A big surprise, however, turned out to be SMS . Also according to the PoliMi report, in 2019 5.1 billion SMS were sent to customers by companies . A 19% growth over the previous year.

Applications like WhatsApp Business and tools like SMS are increasingly important in a mobile advertising strategy . Users must be stimulated and searched on the right platforms and devices, and in this sense the smartphone has now become central.

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